80002301-v 'the practice whereby parties present themselves as socially responsible to downplay their actual destructive behaviour (melissa)';
 
English bluewash
Definitions
English
the practice whereby parties present themselves as socially responsible to downplay their actual destructive behaviour (melissa)
Fashion brands are bluewashing and touting themselves as sustainable to attract consumers
Relations
See also: pinkwash greenwash
Semantic Field: unknown
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