80002300-v 'the practice whereby parties present themselves as LGBTQ+ friendly to downplay their actual destructive behaviour (melissa)';
 
English pinkwash , rainbow-washing
Definitions
English
the practice whereby parties present themselves as LGBTQ+ friendly to downplay their actual destructive behaviour (melissa)
― Brands are pinkwashing in an attempt to appeal to the LGBTQ+ community
Relations
See also: greenwash LGBTQ+ bluewash
Semantic Field: unknown
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Maintainer: Francis Bond <bond@ieee.org>